Senior Marketing and Business Development Manager

We are seeking a Senior Marketing and Business Development Manager to join our Marketing team at Silverlake, Dorset on a full-time permanent basis, who will support plot sales and pre-promote and eventually launch our new al fresco spa and leisure facility. 
Location Silverlake, Dorset with some homeworking
Reporting to Marketing Manager
Salary £26,000 - £30,000 depending on experience
Hours Full time, permanent

Key responsibilities

  • Digital marketing projects for Silverlake; writing website content and making structural edits and additions to the website
  • Identifying opportunities for and developing signage to promote Silverlake on and off our estates
  • Creating and maintaining a live database to build awareness of our new public leisure facility and al fresco spa
  • Building relationships with key businesses in the region
  • Developing launch events, competitions and PR ideas for the new public leisure facility and al fresco spa
  • Developing advertising for Silverlake plot sales and for the new public leisure facility and al fresco spa
  • Setting up and managing Silverlake photo shoots within the properties and on the wider estate
  • Ensuring prominence for the leisure facility and al fresco spa across our group of family businesses
  • Working with the Social Media Executive and Marketing Executive to produce content for our social media channels and eblasts
  • Developing the Silverlake app and keeping it up to date
  • Working with the Marketing Executive to keep leisure aspects of Silverlake up to date for our holiday rental brand, Habitat Escapes

Skills, Experience, Qualifications & Competencies

Essential

  • Experience and knowledge in using a CMS
  • Word Press
  • Proven business development experience and success
  • A black book, brimming with regional contacts
  • Confident go-getter

Desirable

  • Umbraco
  • Salesforce
  • Luxury spa or leisure background

Importantly, you will need to identify with and demonstrate our core values: Flexibility & Happiness; Sustainability; Support & Accountability.